Karrier

POZÍCIÓ LEÍRÁSA
POZÍCIÓ    Trade Development Manager (TDM) – Üzletfejlesztési képviselő
VEZETŐ    Regional Field Manager 
CÉG    MONSTER ENERGY EUROPE LTD.

CÉG ISMERTETÉSE 
A Monster Energy Europe Ltd. a Monster Energy Company, CA, USA egyik divíziója.  
A Hansen Beverage Company 2002-ben alapította a céget, azóta a Monster a világ egyik vezető energiaital márkáját és portfolióját tudhatja magáénak. Az USA-ban piacvezető az original, diétás, gyümölcsös és kávés energiaitalok piacán.  A Monster termékek kizárólagos disztribúciójáért a Coca-Cola Hellenic felel Magyarországon. 
A Monster Energy Europe jelenleg több, mint 1000 főt foglalkoztat.

POZÍCIÓ ÁTTEKINTÉSE 
Új munkatársunk a régiós piaci csapat vezetőjének beosztottjaként dolgozik, fő feladata a Monster, Burn márkák eladásának segítése, a havi tervszámok elérése és a cég stratégiájának piacra vitele a saját földrajzi területén. 
•    Terület: Budapest és környéke / Dél-nyugat Magyarország / Dél-Kelet Magyarország
•    Utazás:     Országon belül napi szinten 

FŐ FELELŐSSÉGI KÖRÖK
Feladatok:
•    A havi tervszámok teljesítése
•    Direkt piaci végrehajtás és aktiváció
•    Közvetlen piaci promóciós végrehajtás
•    A disztribúciós partner folyamatos tájékoztatása a márkáról és a kategóriáról 
•    POS disztribúció és menedzsment
•    Új üzleti lehetőségek felkutatása
•    A portfolió disztribúciójának segítése a meglévő üzleti partnereknél
•    A jelenlegi disztribúciós pontokon merchandising, üzletfejlesztési feladatok ellátása 
•    Tevékenységek adminisztrációja, megfelelés a cég üzletpolitikájának
A vezetőség fenntartja a jogot, hogy a feladatköröket változtassa vagy bővítse.

TAPASZTALAT 
Szükséges tapasztalat:
•    Min. 3 éves field sales tapasztalat FMCG, preferáltan üdítő iparágban
•    MS Office jártasság – magabiztosság Excel, Word és Power Point alkalmazásokban
•    B kategóriás vezetői engedély
•    Önálló munkavégzés képessége
•    Előny: angol nyelvtudás
•    Középfokú végzettség szükséges

AZ IDEÁLIS JELÖLT 
Főbb jellemzők:
•    Rugalmas, motivált, agilis és elkötelezett 
•    Önálló, vállalkozószellemű és gyorsan reagál a változó piaci kihívásokra 
•    A cég nagykövete, aki külső és belső partnerekkel tárgyal, elhivatottságával új üzleti lehetőségeket nyer 
•    Képes csapatban dolgozni, de tapasztalata alapján saját célokat fogalmaz meg és folyamatosan fejleszti magát és az üzletmenetet
•    Gyorsan tanul és kreatív, ügyfélközpontú probléma megoldó

JUTTATÁSOK 
•    Havi fizetés és negyedéves bónusz
•    Egészségpénztári biztosítás
•    Magánnyugdíj pénztári biztosítás
•    Életbiztosítás

JELENTKEZÉS: 2026. április 15-ig, e-mailben: [email protected] Magyar nyelvű önéletrajzzal. 
 

Position: Account Executive (AFH & Horeca) – Hungary

Company: Monster Energy Europe Limited

Division: EMEA Commercial Eastern Europe

Hours / Work Pattern: Hybrid / full time

POSITION OVERVIEW

Leading the key customer agenda across the AFH & Horeca channels in Hungary, this individual will work closely with the

Business Director, Regional Field managers, Local Marketing and Trade Execution Manager to devise and execute an end to end

Head Office to Field execution plan. The account manager works with the relevant internal Monster Energy functions to create

powerful tools and plans to enable growth of the Monster Energy Company portfolio of brands across the AFH & Horeca

channels of the business. It is the incumbents’ responsibility to build strong relationships with the Coca Cola Hellenic Bottling

Company Field Sales and Activation teams, and Monster Energy internal support teams, so that these plans can be enacted to

extract the maximum possible growth from the customer base, growing the Monster Energy Company market share and

improving the performance of each of the portfolio brands within that. The role encompasses hands-on-initiative and frequent

presence at customer outlets including in-outlet execution.

KEY RESPONSIBILITIES & DUTIES

1. AFH & Horeca Customer Development

• Maintain and further evolve a strong understanding of the Hungarian AFH & Horeca landscape, including customer

strategies, outlet dynamics, emerging trends and competitive activity.

• Support the Business Director in the shaping of Monster Energy's AFH & Horeca strategy and implement through

customer recommendations, opportunity identification and execution plans. Identify growth opportunities across

key accounts, independent outlets and strategic customer groups.

• Take strategic direction from the Business Director and define clear tactics and programs which deliver against

those strategic objectives. Translate agreed strategic priorities into clear customer programmes, activation plans

and commercial initiatives.

• Build and maintain strong relationships with priority customers and customer-facing bottler stakeholders to

accelerate distribution, visibility and rate of sale.

• Actively engage with customers through regular visits and face-to-face meetings to identify opportunities, risks and

improvement areas.

• Consistently seek incremental growth opportunities and recommend initiatives that strengthen Monster Energy's

market position and portfolio performance.

2. Channel Performance & Opportunity Identification

• Identify commercial opportunities that support channel and portfolio growth.

• Provide market intelligence, outlet feedback and customer insights to support channel planning and decision

making.

• Monitor implementation progress and highlight performance gaps, risks and improvement opportunities.

• Support the prioritisation of customer and execution opportunities in alignment with channel objectives.

3. Coca-Cola Hellenic Stakeholder Management

• Build strong working relationships with Coca-Cola Hellenic Key Account, Field Sales, Activation and relevant

commercial teams.

• Influence bottler priorities and execution plans to ensure Monster Energy objectives are embedded into daily

routines and commercial activities.

• Ensure agreed initiatives are implemented effectively while respecting established ways of working and partnership

principles.

stakeholders.

4. In-Outlet Execution Excellence

• Support the alignment of customer opportunities, activation plans and execution priorities with bottler

• Support the delivery of Hungary's AFH & Horeca strategy through customer engagement, bottler influence and in-

market execution excellence.

• Regularly work in the field alongside customers and bottler teams to assess execution quality, identify improvement

opportunities and validate commercial recommendations.

• Implement approved channel initiatives and support the execution of outlet-specific growth plans.

• Monitor implementation standards and provide feedback and recommendations to improve execution

effectiveness, visibility and customer impact.

• Maintain a strong hands-on approach and high market presence to ensure commercial plans are translated into

tangible outlet-level results.

5. Cross-Functional Collaboration

• Work closely with the Business Director, Regional Field Managers, Trade Execution Manager, Local Marketing and

relevant internal teams to ensure coordinated delivery of business priorities.

• Support the development and deployment of tools, activations and programmes that strengthen execution and

accelerate growth across the channel.

• Share best practices, market insights, challenges and opportunities with colleagues and stakeholders to improve

overall business performance.

• Contribute positively to a collaborative, high-performance team culture.

6. Brand Representation & Events

• Act as a professional ambassador for Monster Energy and its portfolio at all times.

• Participate in trade events, customer engagements, bottler activities and selected Monster Energy brand events to

strengthen commercial relationships and support business objectives.

• Host customers and bottler stakeholders as required during relevant events and activations.

• Demonstrate flexibility to support business needs including travel, evening execution visits and occasional weekend

activities.

This list is for guidance only and the post holder will be required to undertake additional duties in line with the changing

needs of the business.

IDEAL CANDIDATE WILL BE:

• Strong understanding of Hungarian HoReCa and AFH market landscape and trading experience within the

environment, ideally within FMCG

• Using objective analysis to create clear strategic channel development plans

• Passion for execution, delivery and winning

• A true team player who invests in shared goals

• Ability to work cross functionally and influence without direct authority paired with strong communication and

stakeholder management skills

• Solid field mindset and hands on execution approach

• The role will require regular travel and overnight stays as well as regular working time during evenings and nighttime

to fit customer’s schedules.

• Flexibility to work occasional weekend to host trade guests at events

• Hungarian language on native speaker level both verbal and written

• English language business fluent level both verbal and written

• Hungarian office is located in Budapest and the incumbent is supposed to live in or relocate to the Budapest area.

• Driving license

EXPERIENCE:

• At least 4 years of experience in Sales, Channel Management and/or relevant trade marketing roles.

• FMCG previous experience required

• Strong understanding of Hungarian HoReCa and AFH market landscape and respective trading experience

Position: At Home Channel Manager

Company: Monster Energy Europe Limited

Division: EMEA Commercial Eastern Europe

Hours / Work Pattern: Hybrid / full time

POSITION OVERVIEW

The At Home Channel Manager Hungary is a senior commercial role responsible for leading the Modern Trade, Local Trade and

Discount agenda for Monster Energy in Hungary.

The role owns the development and delivery of the channel strategy, driving sustainable growth in volume, value, market share,

distribution, profitability, visibility, promotional effectiveness and in-store execution quality.

Given the strategic weight of the above channels within the Hungarian business, the position is also expected to act as a key

business reference point for the Business Director on the overall Hungary agenda, providing clear performance insights, risks

and opportunities assessment, and recommendations to support decision-making and accelerate growth.

The role acts as the key Monster Energy interface with Coca-Cola Hellenic for Modern Trade, Local Trade and Discount as

authorized by the Business Director, working closely with CCH Trade Marketing, Channel teams, Group National Key Accounts

and relevant sales stakeholders to ensure Monster priorities are embedded into customer plans, commercial routines and

execution standards.

In Monster, the At Home Channel Manager works in close partnership with the Trade Execution Manager, Local Marketing

Teams and Regional Field Managers to ensure that customer plans and channel priorities are translated into strong territorial

execution.

The position also cooperates with Finance and Operations to support P&L discipline, investment governance, forecast

alignment, service levels and operational readiness to support the Business director.

Beyond channel management, the role is expected to bring commercial judgement, proactive thinking and development ideas

for the Hungarian business, including out-of-the-box guidance to strengthen trade execution, customer engagement, shopper

activation and bottler alignment.

The role requires ownership, autonomy, influence and cross-functional leadership, ensuring that Monster Energy’s priorities

are converted into measurable business results.

KEY RESPONSIBILITIES & DUTIES

1. Hungary Business Ownership & Business Director first contact point

Act as the Hungary Director’s primary contact point for the Hungarian At home business, providing commercial leadership,

business insight, performance governance and clear recommendations across the market.

Proactively identify risks, opportunities, performance gaps and growth accelerators, ensuring the Business Director has a clear

view of what is happening, what needs to be decided and where the business can be further developed.

2. Modern Trade, Local Trade & Discount strategy leadership

Lead the definition and continuous development of the Modern Trade, Local Trade and Discount strategy in Hungary,

identifying growth opportunities across national key accounts, buying groups, regional retailers, discounters and strategic

modern retail formats.

Translate national business priorities into clear customer/channel plans, with focus on volume, value, share growth,

distribution expansion, assortment quality, promotional efficiency, visibility, chilled execution and rate of sale acceleration.

Ensure Modern Trade, Local Trade and Discount remain the engine of Monster Energy’s Hungarian growth, reflecting their

strategic weight within the total business.

3. Commercial Performance & Business Governance

Own the performance governance of Modern Trade, Local Trade and Discount, tracking sell-in, sell-out, market share,

distribution, execution quality, profitability, trade spend and customer performance.

Establish a disciplined cadence of routines with CCH and internal stakeholders, ensuring clear follow-up, accountability and

corrective actions.

4. CCH Senior Stakeholder Management

Act as the key Monster Energy counterpart with Coca-Cola Hellenic for Modern Trade, Local Trade and Discount and broader

Hungary business alignment.

Build strong relationships with CCH Trade Marketing, Channel and Shopper teams, Group National Key Accounts, Sales

leadership, Finance, Operations and Field Sales structures, ensuring Monster priorities are understood, embedded and

consistently executed.

With support of Business Director build and maintain an effective wiring across the bottler organization to improve alignment,

speed of decision, escalation, execution quality and business ownership.

5. Customer & National Key Account Development

Work closely with CCH Group National Key Account teams to strengthen Monster Energy’s position within key Modern Trade,

Local Trade and Discount customers.

Support the development of customer plans covering assortment, innovation, promotional calendar, pricing, visibility,

secondary placements, cooler opportunities, category projects and execution standards.

Ensure Monster Energy brings strong category arguments, shopper insights, customer-specific growth ideas and compelling

commercial proposals into key customer discussions. Attend respective customer meetings to embed this fully into CCH

agenda.

6. Overall Hungary Commercial Coordination

Coordinate the broader Hungarian commercial agenda with CCH, under guidance of the Business Director, ensuring that

business priorities are aligned and mutually reinforcing.

Ensure that commercial decisions across channels are consistent with the overall Hungary P&L, operational feasibility,

execution capability and long-term business ambition.

7. Field Sales & Territory Execution Alignment

Partner closely with the Regional Field managers to ensure national customer and channel priorities are properly translated

into territorial execution.

Leverage field feedback to continuously improve customer plans, execution tools, bottler alignment and channel strategy.

8. Trade Execution Development & Out-of-the-Box Growth Ideas

Work closely with the Trade Execution Manager to provide channel priorities and commercial input into the execution agenda

for Modern Trade, Local Trade and Discount and the broader Hungarian business.

Provide ideas and commercial direction on POS materials, visibility tools, shopper activations, cooler strategy, secondary

placements, planograms, innovation launch toolkits and customer-specific execution programs.

Bring proactive, out-of-the-box thinking to develop new ways to win in store, improve execution quality, unlock shopper

engagement and create scalable best practices for the Hungarian market.

9. Finance, P&L & Investment Discipline

Coordinate with Finance to support the governance of the Hungarian P&L, with particular focus on trade spend, customer

investments, promotional ROI, pricing, mix, profitability and budget discipline.

Ensure Modern Trade, Local Trade and Discount investments are focused on the highest-impact opportunities and are aligned

with approved plans, customer priorities and expected returns.

Challenge investment choices where needed and provide clear recommendations on how to optimize resources to accelerate

profitable growth. Overall P&L ownership sits with the Business Director.

10. Operations, Forecast & Service Level Alignment

With guidance of Business Director work closely with Operations, Customer Service, Demand Planning and Logistics to ensure

customer plans, promotional activities, innovation launches and distribution expansion are supported by accurate forecasts,

stock availability and service level readiness.

Anticipate operational risks linked to commercial plans and work with CCH and internal stakeholders to resolve issues that

may impact delivery, execution continuity or business performance.

Ensure strong connection between commercial ambition and operational feasibility.

11. Category, Portfolio & Innovation Leadership

Act as a Monster Energy and energy drinks category leader within Modern Trade, Local Trade and Discount, using insights,

data and shopper understanding to strengthen Monster’s position with CCH and customers.

Support portfolio development across all brands and platforms, multi-pack and any other relevant formats or propositions for

the channel.

12. Relationship Building, Events & Monster Culture

Represent Monster Energy with customers, bottler teams and internal stakeholders, acting as a senior ambassador for the

brand, the category and the company culture.

Participate in selected bottler and customer events, business reviews, trade meetings, market visits and brand activations to

strengthen relationships, boost engagement and reinforce Monster Energy’s commercial priorities.

Promote a culture of ownership, speed, accountability, discipline, entrepreneurial thinking and passion for winning, always

operating as one team and contributing beyond the immediate channel scope.

This list is for guidance only and the post holder will be required to undertake additional duties in line with the changing

needs of the business.

IDEAL CANDIDATE WILL BE:

• Strong understanding of MT, LT and discounter channels, negotiation and contractual levels of Hungarian market

• Previous exposure to OOH dynamics is a plus

• P&L full understanding

• KPI driven

• Ability to work cross functionally and influence without direct authority

• Solid field mindset and hands on execution approach

• Analytical skills to translate market insights into actions

• Solid knowledge of the geography’s markets and channel strategies

• Hungarian language on native speaker level both verbal and written

• English language business fluent level both verbal and written

• Strong communication and stakeholder management skills

• Hungarian office is located in Budapest and the incumbent is supposed to live in or relocate to the Budapest area.

• Driving license

EXPERIENCE:

• At least 6 years of experience in Sales, Channel Management and/or Trade Marketing.

• Previous exposure to Modern trade dynamics is a must have

• FMCG previous experience required